One of the most asked questions our booking agency receives is “How do I get started in this business as a concert promoter?” The first thing is to stop talking about it and be about it. That’s number one. You may not have all the answers. But then, there is nothing like experience. There’s a concert promoter ebook on the market for about $20 that will guide you through each step of the concert promotion process. It is not an easy industry to win financially. But if you put in the work and research everything you do from picking the right artists to negotiating the best deals on your other expenses, you are well on your way.
Over the past 20 years, our booking agency has focused on directly assisting more new and first-time promoters than many of our competitors. Not only do we post a ton of information and useful resources on our company web site and social media pages (Facebook, Twitter, LinkedIn, Instagram) but we’ll work with you directly to help you avoid some of the pitfalls of the game, as a way of giving our clients added value when selecting our services. If you need someone to show you the ropes or just secure the artists and get out of your way, we invite you to take a close look at eJams Entertainment Booking Agency.
Most experienced booking agents can immediately tell if you are serious, fishing for information, or just wasting time. We love what we do and we are here to help you. But as the old saying goes “time is money.” Here are a few brief tips to help you organize your thoughts before calling our booking agency (or anyone else).
1. Are you ready to place a deposit to hold an artist (usually 50% of the guarantee)? If not, when will you have the funds? If you are not financially prepared to do the deal, most booking agents will immediately lose interest.
2. Know the date of your event and venue availability. Pricing can be affected by the date (like a holiday weekend) and the capacity of the venue. If it’s not an all-inclusive fee, the buyer is responsible for rider expenses like food, airfare, and rooms for the entire traveling party.
3. As a starting point, ask for specific artists but be prepared to share your artist budget range, if asked. Or, ask for available artists within your specified genre and budget. Be prepared to share your budget information. If the booking agent asks additional questions based on tip #1, be prepared to speak on it with confidence.
4. After the date is confirmed, you will be required to sign the performance agreement and make a deposit to secure the date. In some cases, especially with new clients, you will be asked to send a binder deposit. This is good faith money sent in advance. By putting a little skin in the game it lets the booking agency know how serious you are about getting the deal done.
Here’s how a binder works. The deposit is usually 10% of the performance fee. Once the deposit is received with the signed binder agreement, the performance contract is issued within x amount of business days. If the agent is unable to deliver the contract on time, 100% of the deposit will be returned. Another deposit equal to 50% of the performance contract along with the signed performance contract is required to hold the date.
In conclusion, the most successful booking agents do not have a lot of time to waste on the phone, unless you’ve previously booked talent with them. Prepare in advance what you want to say and keep it short. If the agent has any additional questions, he’ll ask you. If all goes right, these simple steps will help you get the information you want and find an agent who can lock in the talent for your awesome event.
Copyright 2019 eJams Entertainment LLC. All rights reserved
eJams Booking Agency is a celebrity and entertainment booking agency, specializing in hip hop, r&b, classic soul, gospel, comedy, and celebrity hosts. We provide free consulting to new concert & nightclub promoters.
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© Copyright 2015 eJams Entertainment Booking Agency LLC