submitting act to booking agency

There comes a time when an artist wants to spread their wings and fly. In many cases this includes hiring the services of a good booking agency or agent. The question is how does one go about finding and signing with a booking agency?

It’s important to note that a booking agency is a business. It has to make money to keep the lights on. From our perspective it’s not about how good the music sounds, or whether or not the artist thinks he/she is the “next big thing.” All we want to know is can the act sell tickets? How many? Is their any documentation to prove it? And does it make financial sense to invest the time in securing dates for the artist?

If the artist’s fee is too low (let’s say $200), that doesn’t leave much for the agent in terms of working for a percentage. If it’s too high, it may make it impossible to secure dates because of the artist’s inability to draw ticket buyers.

Although our focus is on booking national recording artists, here is what we look for when accepting new indie talent.

Artists must meet the following criteria for immediate consideration:

  1. At least a top 75 song on Billboard’s R&B/Hip Hop chart, or Mediabase’s Urban chart
  2. Radio airplay monitoring documentation of at least 10 markets
  3. A video being aired on any of the top video channels. Older artists must have proof of airing in past
  4. A substantial regional fan base
  5. A professional performance routine
  6. A performance fee
  7. A rider
  8. Average attendance for shows as headliner
  9. Photos, live videos Youtube links, and a bio

Keep in mind that there are agencies that specialize in working with new talent. By far the best way to get a professional booking agent is for bands to book themselves until the point where they are selling out shows on a regular basis on their own.

I hope this sheds some light on the process of accepting independent artists as new clients from a booking agency’s perspective.

Yours respectfully,

Kevin Morrison
eJams Entertainment
Booking Agent

P.S. We do provide the opportunity for indie artist to pay a one time fee ($60) to be listed on our indie artist roster. If someone is interested in booking the artist, they will book it directly through the contact information posted on the profile. Click here for details.

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