Skills Needed to Be a Successful Concert Promoter or Event Planner

What it takes to be a concert promoter

You don’t need a background in concert production to get started but the qualities of a good concert promoter or event planner can include:

Successful Concert Promoter & Event Planner Developed Skills

  • Marketing and Public Relations
  • Verbal and Written Communications
  • Organization
  • Time Management
  • Project Management
  • Self-Starter
  • Multi-Tasking
  • Detail Oriented
  • Time Management
  • Negotiation
  • Creativity
  • Budget Management
  • Staff Management
  • Interpersonal Skills

Successful Concert Promoter & Event Planner Developed Knowledge

  • Venue Selection
  • Catering
  • Production
  • Business Acumen
  • Budgeting
  • Entertainment
  • Transportation
  • Lodging
  • Advertising (online & offline)
  • Contract Language


Our booking agency specializes in working with new and first time promoters. We have the knowledge and experience to help you in all aspects of producing and promoting a live concert event.

Experienced promoters enjoy working with our entertainment booking agency because of the speed in which we can lock-in an artist or celebrity.

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eJams Entertainment Booking Agency is a celebrity and entertainment booking agency, specializing in hip hop, r&b, classic soul, gospel, comedy, and celebrity hosts. Contact our office today for more information about our services.

Check Out This Ebook: How To Become A Concert Promoter



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