The Power of a Music Marketing Strategy for a Brand

developing music marketing strategies

A concert promotion is a great way to showcase your product or service. By selecting music talent that appeals to your desired demographic reach, you can establish a live and direct connection between the concertgoers and your brand. If it becomes an annual event, it can be used to reinforce and/or expand your brand every year. According to one of the industry’s leading websites, hypebot, brands are developing music marketing strategies to enter this high interactive entertainment medium. Integrating the brand image with music is the perfect solution to reach and market more canny and hard to reach consumers.

music marketing strategiesThe marketing opportunities are endless when one has direct access to the attendees. That’s why more and more brands are developing their own unique music strategy. And here’s the reasons why?

1. The music tells a story. It’s also content that is really hard for a brand to match.
2. Brands need a personality. Aligning with the right music helps define that distinctive character.
3. Artists have social media channels to reach and communicate with fans. In may ways native advertising is the holy grail of digital marketing.

Music brings people together and the experiences forge lasting bonds. “The research clearly shows people will welcome brands in their music experiences,” says Glenn Minerley, Momentum Worldwide VP, Group Director, Music & Entertainment. It’s worth noting that there are also unique opportunities for brands to underwrite other highly engaging consumer experiences like art shows, group travel, sporting events, and more.

If you’re looking for a partner in a project, let’s talk about how we can assist you in sponsoring a music concert, or whatever creative endeavor you are contemplating.

P: 803.237.3943

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Copyright 2016 eJams Entertainment LLC. All rights reserved.

RESOURCES:
6 Top Music Marketing Trends For 2016: http://www.hypebot.com/hypebot/2016/01/6-music-marketing-trends-in-2016-draft.html
Music and Marketing: Why Brands Need Bands: http://www.huffingtonpost.com/danny-wong/music-and-marketing-why-brands-need-bands_b_7558426.html
Study: Sponsoring A Live Music Event Makes Millennials Trust And Recommend Your Brand: http://www.forbes.com/sites/hughmcintyre/2015/08/09/study-sponsoring-a-live-music-events-makes-millennials-trust-and-recommend-your-brand/


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