5 Tips for Getting Event Sponsors for a First Time Event
Sponsorship dollars can be the difference between making money or losing money on an event. It can also be the difference between a show coming to fruition or sitting on your hard drive as a potential project or business venture. Merriam-Webster defines sponsor as “a person or organization that pays the cost of an activity or event (such as a radio or television program, sports event, concert, etc.) in return for the right to advertise during the activity or event.” Many companies and organizations are aware of the marketing benefits sponsorships can provide. However, there’s not a lot of advice on the internet on how to obtain a sponsor for a premiere event, especially without any documented history of reaching the target demographics, securing positive media and PR coverage, nor creating a win-win situation or a ROI for the sponsor. Whether you’re a novice event planner/organizer or an “old pro,” here are a few tips on how to get event sponsors for a first time event.
Tips for Getting Event Sponsors for a First Time Event:
Jason Wiley, Creative Engineer and Partner of Bridge Agency in New York, says “Sponsorship is a delicate balance between offerings and value. It is important to treat potential sponsors as partners by providing as much insight, positioning, and communication as possible to increase their willingness to partner with your new annual event.” In other words, if you are looking for sponsors for a first time event, it’s important to paint a complete picture you can sell to them.
By eJams Entertainment Booking Agent Kevin Morrison
Copyright 2014. eJams Entertainment LLC. All Rights Reserved.
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