Tips for Getting Event Sponsors for a First Time Event

event sponsorship tips

5 Tips for Getting Event Sponsors for a First Time Event

Sponsorship dollars can be the difference between making money or losing money on an event. It can also be the difference between a show coming to fruition or sitting on your hard drive as a potential project or business venture. Merriam-Webster defines sponsor as “a person or organization that pays the cost of an activity or event (such as a radio or television program, sports event, concert, etc.) in return for the right to advertise during the activity or event.” Many companies and organizations are aware of the marketing benefits sponsorships can provide. However, there’s not a lot of advice on the internet on how to obtain a sponsor for a premiere event, especially without any documented history of reaching the target demographics, securing positive media and PR coverage, nor creating a win-win situation or a ROI for the sponsor. Whether you’re a novice event planner/organizer or an “old pro,” here are a few tips on how to get event sponsors for a first time event.

Tips for Getting Event Sponsors for a First Time Event:

  • Most sponsors want to see photos from a prior event because it helps them visualize what to expect. So, what should you do if you don’t have any? Go to the venue where the event will be held and do a photo shoot of the area. Use the photos and other visual aids in your proposal to share your vision of what participants and sponsors can expect.
  • Use previous experiences producing events or affiliation with a group in the proposed demo to highlight similarities.
  • Make sure you have a strong social media presence (i.e., Twitter, Facebook, Instagram, etc.). Having influence and big numbers in the sponsor’s desired demographics can potentially help you illustrate who would patronize the event.
  • Check with your local radio/television sales or marketing department, to see if they have information on similar events held in the past. Using these resources in your proposal, helps narrate the marketing plan, potential results and benefits of sponsor participation. It also shows the your attention to detail.
  • Inform potential sponsor, based on the data and information presented in the proposal submitted for review and consideration, you are confident in the “fit”, you stand behind your work, and guarantee their satisfaction.

Jason Wiley, Creative Engineer and Partner of Bridge Agency in New York, says “Sponsorship is a delicate balance between offerings and value. It is important to treat potential sponsors as partners by providing as much insight, positioning, and communication as possible to increase their willingness to partner with your new annual event.” In other words, if you are looking for sponsors for a first time event, it’s important to paint a complete picture you can sell to them.


By eJams Entertainment Booking Agent Kevin Morrison

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Copyright 2014. eJams Entertainment LLC. All Rights Reserved.

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